Event Source

When conducting heurstic evaluation of existing event applications, Ticketmaster and Meetup had the same proposition in regards to branding and UI.  It was found to be difficult to navigate and no consistency in the design of the applications themselves.In comparison to Eventbrite, consistency of standards and UI Design was much more improved for the user.  

With a deeper better understanding of user needs and state of competitor applications, I created a user persona gathered with the insights from the survey and competitor analysis.

To guide the user journey through the application, I created a user flow of a user finding events, booking a ticket and sharing with friends.

I created a basic sketch of the application based on the use flow. This allowed to gain a better understanding of the potential layout and UI for the application.

Once the basic sketch was completed and designed, I created wireframes in Figma to better visualise the layout for the application

With the wire frames completed, I began designing the high fidelity protoypes with the whole ux process in mind.

User testing revealed challenges with navigation, particularly between screens in the music genre and on the view artists page. It became clear that improvements were needed to facilitate easier artist discovery and selection. Additionally, users were unclear about the steps required to share an event they had recently attended with another user.

This project proposal and process has further developed my skills in creating user centered acessible applications. I have learned the importance of proper user research and user testing for creating empathy focused iterative designs. Due to this, I would aim to refine my user research and testing methods further to effectively optimize the design and development cycles.